Tag Archives: appeal

U.S. tobacco companies to delay the appeal court ordered advertising Blitz

U.S. tobacco companies to delay the appeal court ordered ad Blitz One of the proposed ad begins: “A federal court ruled that the defendant tobacco companies deliberately lied to the American public mistakenly sale and advertising of low tar and light cigarettes less harmful than regular cigarettes. “Kessler … Read more about Reuters

Pepsi Super Bowl converter Policy MASTER BRAND attitude This means that advertising will speak of brand point of view, rather than the product point of view, “said Seth Kaufman, VP-marketing for American drinks Coke Pepsi’s. Super Bowl, we are in basically playing a different game, “he said … Read more about Rr AdAge.com